The way Sezzle sees it, consumers, don’t need BNPL, but they prefer it. BNPL is, at its core, a more trusted and transparent offering to the customer and one they are increasingly seeking out and proving determinative in their shopping decisions
Recognized as a top 10 housewares/home furnishings retailer by Digital Commerce 360 in 2020, Lamps Plus selects Sezzle’s payment solution to engage a younger audience and ease financial burdens of new homeowners.
Over the past year, the cosmetics category was particularly impacted by the effects of COVID. Yet recent research from Sezzle, the highest-rated Buy Now, Pay Later (BNPL) option according to Trustpilot, suggests a major comeback.
Sezzle added more than 7,300 active merchants in the quarter, marking the “largest quarterly increase in the company’s history,” according to an earnings release, which noted that there are now more than 34,000 active merchants on the platform.
Sezzle added 400,000 active consumers during the first quarter of 2021, bringing the total to more than 2.6 million active consumers. It was also reported that the top 10 percent of its clients, on average, now transact 49 times per year.
Over the last year, the force of digitization has led to an emergence of behavioral preferences across generations — meaning that using BNPL to manage spend is becoming a behaviorally driven trend, more so than a demographic driven one. Every generation has an equal opportunity to learn and gain from these payment solutions.